master's thesis
POLL TESTING CONSUMER TOWARDS POMEGRANATE'S (Rosa canina L.) PRODUCTS IN THE REPUBLIC OF CROATIA

Roberta Kljenak (2015)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Poljoprivredni fakultet
Zavod za Bilinogojstvo
Metadata
TitleANKETNO ISPITIVANJE POTROŠAČA PREMA ŠIPKOVIM (Rosa canina L.) PROIZVODIMA U REPUBLICI HRVATSKOJ
AuthorRoberta Kljenak
Mentor(s)Dražen Horvat (thesis advisor)
Abstract
Anketno istraživanje provedeno je na slučajnom uzorku od n=51 ispitanika u razdoblju siječanj-veljača 2014. godine. Anketiranim ispitanicima ponuđeno je 12 tematskih pitanja i četiri socio-demografskih, od kojih su svi imali ponuđene odgovore, koje je bilo potrebno markirati. Podaci su prikupljeni elektroničkim putem, uz uporabu Google Docs servisa za upravljanje dokumentima. U anketi su mogli sudjelovati ispitanici iz različitih županija Republike Hrvatske. Cilj istraživanja bio je, pomoću dobro izbalansiranoga seta anketnih pitanja, doći do konkretnih infomacija o ponašanju, stavovima i preferencijama potrošača o šipkovim proizvodima u Republici Hrvatskoj. Rezultati ankete prezentirani su i pojašnjeni kroz grafički prikaz relativne zastupljenosti odgovora. Rad je izrađen pri: Poljoprivredni fakultet u Osijeku
Keywordssurvey pomegranate's products market research consumers public opinion
Parallel title (English)POLL TESTING CONSUMER TOWARDS POMEGRANATE'S (Rosa canina L.) PRODUCTS IN THE REPUBLIC OF CROATIA
Committee MembersAlka Turalija
Vladimir Jukić
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Poljoprivredni fakultet
Lower level organizational unitsZavod za Bilinogojstvo
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineBIOTECHNICAL SCIENCES
Agronomy
Fruit Growing
Study programme typeuniversity
Study levelgraduate
Study programmeFruit growing, viticulture and wine production
Academic title abbreviationmag. ing. agr.
Genremaster's thesis
Language Croatian
Defense date2015-05-29
Parallel abstract (English)
Questionnaire survey perform is on the random sample of n=51 respondents during the period of january-february 2014. Surveyed respondents offered 12 thematic issues and four socio - demographic, of which are all had offered answers, that it was necessary to mark. Data were collected electronically, along the use Google Docs service for the document management. In a poll can participate respondents from different counties Republic of Croatia. Aim of the research was, using a well-balanced set of poll questions, reach the specific information about the behavior, attitudes and preferences consumers about pomegranate's products in the Republic of Croatia. Survey results are presented and explained through the graphical representation of the relative representation of responses.
Parallel keywords (Croatian)anketa šipkovi proizvodi ispitivanje tržišta potrošači javno mišljenje
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Notediplomski rad
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:151:300406
CommitterLjiljana Vučković Vizentaner