master's thesis
Implementation of the marketing plan in selling ecological agricultural products

Vedrana Hitner (2014)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Poljoprivredni fakultet
Zavod za Agroekonomiku
Metadata
TitlePrimjena marketing plana u prodaji ekoloških poljoprivrednih proizvoda
AuthorVedrana Hitner
Mentor(s)Ružica Lončarić (thesis advisor)
Abstract
Ekološku poljoprivredu moguće je definirati kao sustav poljoprivrednog gospodarenja koji teži etički prihvatljivoj, ekološki čistoj, socijalno pravednoj i gospodarski isplativoj poljoprivrednoj proizvodnji. Brojni su čimbenici bitni za razvoj ekološke poljoprivredne proizvodnje. Kao vanjski najčešće se navode demografski, gospodarski, politički, sociokulturni i mikroekonomski čimbenici. Unutarnji čimbenici jesu potom marketing, financije, proizvodnja i organizacija. Cilj je promatrati marketing plan kao instrument koji poljoprivredniku pomaže organizirati svoje resurse i kapacitete u cilju postignuća marketinških ciljeva.
Keywordsecological agriculture agri-foods sustainability resources factors marketing plan ecologica lagricultura lproduct
Parallel title (English)Implementation of the marketing plan in selling ecological agricultural products
Committee MembersZdravko Tolušić
Tihana Sudarić
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Poljoprivredni fakultet
Lower level organizational unitsZavod za Agroekonomiku
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineBIOTECHNICAL SCIENCES
Agronomy
Economics
Study programme typeuniversity
Study levelgraduate
Study programmeAgroeconomics
Academic title abbreviationmag. ing. agr.
Genremaster's thesis
Language Croatian
Defense date2014-11-12
Parallel abstract (English)
It is possible to define ecological agriculture as a system of agricultural management which strives toward sanethically acceptable, ecologically clean, socially just and economically profitable agricultural production. A number of factors is important for the development of ecological agricultural production. They are commonlyclassified as externa land internal, external most often being demographic, economic, political, sociocultural and microeconomic factors. Internal factors are marketing, finance, production and organization. The objective is to observe a marketing plan as an instrument which helps farmers organize the irresource sand capacities within the aim to achieve marketing goals.
Parallel keywords (Croatian)ekološka poljoprivreda poljoprivredno-prehrambeni proizvod održivost resursi čimbenici marketing plan ekološki poljoprivredni proizvod
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Notediplomski rad
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:151:478063
CommitterLjiljana Vučković Vizentaner