master's thesis
Export potential of „ABC” fresh cream cheese, Belje d.d

Igor Gorup (2015)
Josip Juraj Strossmayer University of Osijek
Faculty of agriculture
DEPARTMENT FOR AGROECONOMICS
Metadata
TitleIzvozni potencijal „ABC” svježeg krem sira, Belje d.d.
AuthorIgor Gorup
Mentor(s)Ružica Lončarić (thesis advisor)
Abstract
U ovom radu istraženi su čimbenici izvoznog potencijala ABC svježeg krem sira. Analizirana je proizvodnja, prodaja u Hrvatskoj i tržišni potencijali u Srbiji, Makedoniji, Crnoj Gori, Slovačkoj i ostalim zemljama. Ulaskom Hrvatske u Europsku Uniju izvoz ABC svježeg krem sira znatno je porastao te bilježi veći porast na stranim tržištima nego u Hrvatskoj. Najveći izvoz ABC svježeg krem sira je na tržištu Bosne i Hercegovine koji iznosi preko 60% od ukupnog izvoza. Od 2011. godine do 2014. godine prodaja i izvoz ABC svježeg krem sira kontinuirano raste, kako na domaćem tržištu tako i na stranim tržištima. Tijekom godina izvoz i prodaja ABC svježeg krem sira rastu više nego prodaja na domaćem tržištu. U budućnosti Belje d.d. planira i dalje povećati svoje poslovanje i plasman ABC svježeg krem sira na nova tržišta kao što su Ujedinjeni Arapski Emirati
KeywordsBelje milk cheese export market
Parallel title (English)Export potential of „ABC” fresh cream cheese, Belje d.d
Committee MembersKrunoslav Zmaić
Pero Mijić
GranterJosip Juraj Strossmayer University of Osijek
Faculty of agriculture
Lower level organizational unitsDEPARTMENT FOR AGROECONOMICS
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineBIOTECHNICAL SCIENCES
Agronomy
Economics
Study programme typeuniversity
Study levelgraduate
Study programmeAgroeconomics
Academic title abbreviationmag. ing. agr.
Genremaster's thesis
Language Croatian
Defense date2015-07-17
Parallel abstract (English)
I this paper factors of the export potential of ABC fresh cream cheese is explored. Analyzed are production and sales in Croatia and market potential in Serbia, Macedonia, Montenegro, Slovakia and other countries. With the Croatian entry into the European Union the export of ABC fresh cream cheese grew significantly and it recorded a greater increase in foreign markets than in Croatia. The largest export of ABC fresh cream cheese is in the market of Bosnia and Herzegovina, which is over 60% of total exports. From 2011 to 2014 sales and export of ABC fresh cream cheese grows steadily in domestic and foreign markets. Over the years export and sale of ABC fresh cream cheese grows more in foreign markets than in the domestic market. In the future Belje d.d. plans to continue to increase their management and placement of ABC fresh cream cheese into new markets such as the United Arab Emirates
Parallel keywords (Croatian)Belje mlijeko sir izvoz tržište
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Notediplomski rad
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:151:147717
CommitterLjiljana Vučković Vizentaner