master's thesis
Economic propaganda and advertising of agricultural products

Ivanka Strunje (2013)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Poljoprivredni fakultet
Zavod za Agroekonomiku
Metadata
TitleEkonomska propaganda i mediji oglašavanja poljoprivrednih proizvoda
AuthorIvanka Strunje
Mentor(s)Zdravko Tolušić (thesis advisor)
Abstract
Pojam oglašavanja je novijeg datuma u ekonomskoj teoriji, pa i u teoriji marketinga kod nas. Ovaj pojam zamijenio je u nas tek nedavno pojam ekonomske propagande koji je pak, zamijenio, iako još uvijek ne u cijelosti, pojam reklame. Pod reklamom podrazumijevamo pretjerano hvalisanje, sajamsko izvikivanje, neistinito i pretjerano isticanje kvalitete koja zapravo ne postoji, a sve sa ciljem kako bi se ostvarila što brža i naravno veća prodaja. U ovom seminarskom radu su objašnjeni pojmovi oglašavanje, reklama i ekonomska propaganda, potom su navedeni osnovni ciljevi i funkcije oglašavanja, mediji oglašavanja koji se u današnje vrijeme učestalo koriste te strategije koje se koriste prilikom oglašavanja. U zadnjem dijelu seminarskog rada su objašnjeni apeli te vrste apela koji su usmjereni na proizvode i potrošače.
Keywordsmarketing plan agriculture market
Parallel title (English)Economic propaganda and advertising of agricultural products
Committee MembersKrunoslav Zmaić
Tihana Sudarić
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Poljoprivredni fakultet
Lower level organizational unitsZavod za Agroekonomiku
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineBIOTECHNICAL SCIENCES
Agronomy
Economics
Study programme typeuniversity
Study levelgraduate
Study programmeAgroeconomics
Academic title abbreviationmag. ing. agr.
Genremaster's thesis
Language Croatian
Defense date2013-07-02
Parallel abstract (English)
The concept of advertising is more recent in economic theory, even t in our marketing theory. This term was replaced at us recently that the concept of economic propaganda in turn, replaced, though still not in its entirety, the term advertising. Under the advertising implies excessive bragging, shouting fairs, false and exaggerated emphasis on quality that does not exist, all with the goal to be achieved faster and higher sales course sales. This seminar paper presents advertising concepts, advertising and economic propaganda, then set out the basic objectives and functions oglašvanja, media advertising, which is nowadays often used this strategy to be used in advertising. In the last part of the essay explains the types of appeals are appeals that focus on products and consumers.
Parallel keywords (Croatian)oglašavanje strategija potrošači
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Notediplomski rad
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:151:520732
CommitterLjiljana Vučković Vizentaner