master's thesis
Distribution channels of organic products

Antonija Alilović (2016)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Poljoprivredni fakultet
Zavod za Agroekonomiku
Metadata
TitleDistribucijski kanali ekoloških proizvoda
AuthorAntonija Alilović
Mentor(s)Ružica Lončarić (thesis advisor)
Abstract
Porast ekološke svijesti i brige za zdravlje dovodi do porasta potražnje za ekološkim proizvedenom hranom. Ekološka poljoprivreda cjeloviti je sustav poljoprivrednog gospodarenja koji potiče prirodnu aktivnost tla, ekološkog sustava i ljudi, ekološke procese, bioraznolikost i prirodne cikluse. Dostupni statistički podaci pokazuju da je pod ekološkim uzgojem oko 37 milijuna hektara u 162 zemalja svijeta, udio površina i broj ekoloških gospodarstava kontinuirano rastu. Unatoč bogatim prirodnim resursima i predispozicijama koje Hrvatska ima za ekološku poljoprivredu, kod nas je tržište ekoloških proizvoda još u razvoju, ono broji 2194 ekoloških proizvođača, a registrirano je 50.054,22 ha poljoprivrednog zemljišta. Ključni čimbenik za rast tržišta ekoloških proizvoda je uz informiranost potrošača i distribucija ekoloških proizvoda. Analizom je ustanovljeno da u Europi dominiraju tradicionalni distribucijski kanali, te nezavisni maloprodavači i direktna prodaja.Za Hrvatsku analiza pokazuje da se ekološki proizvodi prodaju u supermarketima, gdje se rijetko može naći domaći ekološki proizvod. Na kraju rada prikazana je SWOT analiza direktne i indirektne prodaje ekoloških proizvoda u Hrvatskoj. U direktnoj prodaji očekuje se da je proizvod 100% domaćeg podrijetla i da proizvođač svoje proizvode visoke kvalitete prodaje za vrijeme sezone. Dok u indirektnoj prodaji proizvođači moraju biti u trendu s ponudom ekoloških proizvoda kako bi se mogli probiti u velike trgovačke lance.
Keywordsorganic agriculture direct and indirekct channel SWOT analysis
Parallel title (English)Distribution channels of organic products
Committee MembersIgor Kralik (committee chairperson)
Tihana Sudarić (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Poljoprivredni fakultet
Lower level organizational unitsZavod za Agroekonomiku
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineBIOTECHNICAL SCIENCES
Agronomy
Economics
Study programme typeuniversity
Study levelgraduate
Study programmeEcological Agriculture
Academic title abbreviationmag. ing. agr.
Genremaster's thesis
Language Croatian
Defense date2016-03-31
Parallel abstract (English)
The increased environmental awareness and health concerns lead to a higher demand for organic food. Organic agriculture is an integrated system of agricultural management that promotes the natural activity of the soil, ecosystem and people, ecological processes, biodiversity and natural cycles. Available statistics show that about 37 million hectares in 162 countries around the world are under organic breeding; the proportion of surface area and number of organic farms are continuously growing. Despite its rich natural resources and predispositions that Croatia has for organic farming, the market of organic products is still in development. there are 2,194 organic farmers, and 50,054.22 ha registered agricultural land. The key for the growth of the organic food market, along with informed consumers, is the distribution of organic products. The analysis determined that in Europe the dominant distribution channels are the traditional, as well as the independent retailers and direct sales. For Croatia, the analysis shows that organic products are sold in supermarkets, where local organic products can rarely be found. In the end of the paper, the SWOT analysis shows the direct and indirect sales of organic products in Croatia. In the direct sale, it is expected that the product is 100% of domestic origin and the farmer sells his high quality products during the season. While in the indirect sale, the farmers have to be in trend with the offering of organic products in order to break through into the large retail chains.
Parallel keywords (Croatian)ekološka poljoprivreda direktni i indirektni distribucijski kanali SWOT analiza
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Notediplomski rad
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:151:277161
CommitterLjiljana Vučković Vizentaner