master's thesis
Sale and distribution possibilities of lavander products in the case of family farm Sabados from Vukovar

Jovana Kovačević (2016)
Metadata
TitleMogućnosti prodaje i distribucije proizvoda od lavande na primjeru OPG-a Sabadoš iz Vukovara
AuthorJovana Kovačević
Mentor(s)Ružica Lončarić (thesis advisor)
Abstract
Za uzgoj ljekovitog bilja postoji sve veći interes. U kontinentalnom dijelu Hrvatske postoji porast broja proizvođača kako ljekovitog bilja, tako i lavande. Najčešći način distribucije proizvoda od lavande je direktnom prodaja, putem društvenih mreža te putem usta do usta. Na OPG-u Sabadoš osim što uzgajaju lavandu, proizvode ulje lavande, hidrolant i mirišljave vrećice od suhog cvijeća lavande. Ne postoje veliki problemi u prodaji proizvoda od lavande na OPG-u Sabadoš jer nemaju konkurenciju, tj. nema drugih registriranih uzgajivača lavande osim njih. Također nemaju problema sa konkurencijom koja se nalazi u trgovačkim centrima, jer se su stekli povjerenje kupaca te imaju pristupačnije cijene i kvalitetu. Najveći problem im predstavljaju korovi u usjevu koje najčešće rješavaju mehaničkim putem. Lavanda im je posijana na parceli veličine 1ha.
Keywordsmedicinal herbs lavander OPG Sabados
Parallel title (English)Sale and distribution possibilities of lavander products in the case of family farm Sabados from Vukovar
Committee MembersNada Parađiković (committee chairperson)
Tihana Sudarić (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Poljoprivredni fakultet
Lower level organizational unitsZavod za Agroekonomiku
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineBIOTECHNICAL SCIENCES
Agronomy
Economics
Study programme typeuniversity
Study levelgraduate
Study programmeAgroeconomics
Academic title abbreviationmag. ing. agr.
Genremaster's thesis
Language Croatian
Defense date2016-09-28
Parallel abstract (English)
There is a growing interest for cultivation of medicinal herbs.The number of manufacturers of medicinal herbs, so and lavender, is increasing in the continental part of Croatia. The most common method of distributing products of lavender is through direct sale, but there is also a way of promoting the same products through social media and by word of mouth. On the OPG Sabadoš apart from cultivation of lavender, there is also manufacturing of oil, hydrolant and scented bags of dried lavender flowers. There are no major problems in the sale of products of lavender on OPG Sabadoš because they have no competition, ie. there are no other registered lavender growers except them. Also, they don't have problems with the competition which is located in shopping centers because they have gained the trust of customers and have affordable prices and quality. The biggest problem they have are weeds in the crop and as it's difficult to get rid of them, they usually solve that problem in mechanical way. They have lavender planted on a plot of 1 ha.
Parallel keywords (Croatian)ljekovito bilje lavande OPG Sabadoš
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Notediplomski rad
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:151:809795
CommitterLjiljana Vučković Vizentaner