master's thesis
ROLE OF PROMOTIONAL ACTIVITIES ON COSTUMER PERCEPTION AGRICULTURAL AND FOOD PRODUCTS

Vedrana Badža (2016)
Josip Juraj Strossmayer University of Osijek
Faculty of agriculture
DEPARTMENT FOR AGROECONOMICS
Metadata
TitleULOGA PROMOCIJSKIH AKTIVNOSTI NA PERCEPCIJU KUPACA POLJOPRIVREDNO PREHRAMBENIH PROIZVODA
AuthorVedrana Badža
Mentor(s)Igor Kralik (thesis advisor)
Abstract
Temu Uloga promocijskih aktivnosti na percepciju kupaca poljoprivredno prehrambenih - proizvoda nije moguće obraditi bez da se prvo definiraju osnovni pojmovi poput marketinga, 5 faza marketing procesa, tržište poljoprivrednih proizvoda te prehrambeni proizvodi. Marketing miks proizvoda je jedna od 5 faza marketing procesa a ostale faze su istraţivanje tržišta, definiranje marketing ciljeva, definiranje marketing strategije, izrada marketing miksa te marketing kontrola. Promocijske aktivnosti predstavljaju vrlo znaĉajnu stavku, što su nam proizvodi bolje promovirani, plasiranje proizvoda na tržište i zainteresiranost kupaca biti će veća. Promocija se odnosi na aktivnosti "gurnuti naprijed" ili "unapređenje ideje", na naĉin da se odobri ili prihvati. Promocija je "priĉanje i prodavanje". Promocija proizvoda je jedna od potreba za stvaranje vlastitog brenda pred javnosti i privlaĉenje novih kupaca. Postoje brojni naĉini za promicanje proizvoda ili usluge. Promocijske aktivnosti pomaţu pri plasiranju proizvoda u boljem svjetlu, i na nova tržišta.
Keywordsmarketing promotion agricutural and food products
Parallel title (English)ROLE OF PROMOTIONAL ACTIVITIES ON COSTUMER PERCEPTION AGRICULTURAL AND FOOD PRODUCTS
Committee MembersRužica Lončarić (committee chairperson)
Jelena Kristić (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of agriculture
Lower level organizational unitsDEPARTMENT FOR AGROECONOMICS
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineBIOTECHNICAL SCIENCES
Agronomy
Economics
Study programme typeuniversity
Study levelgraduate
Study programmeAgroeconomics
Academic title abbreviationmag. ing. agr.
Genremaster's thesis
Language Croatian
Defense date2016-11-23
Parallel abstract (English)
Thesis Role of promotional activities on customer perception agricultural and food products can not be processed without first defining the basic terms such as marketing, 5 stage marketing process , market of agricultural products and food products. Marketing mix of products is one of the 5 phases of the marketing process and other phases are market research, defining marketing objectives, definition of marketing strategies, development of the marketing mix and marketing control. Promotional activities are very important item, if our products are better promoted, placing products on the market and the interest of the customers will be higher. The promotion refers to the activities to push forward or to advance an idea, in such a way as to gain its approval and acceptance. Promotion is telling and selling. Product promotion is one of the necessities for getting your brand in front of the public and attracting new customers. There are numerous ways to promote products or services. Promotional activities help in placing the product in a better light, and new markets
Parallel keywords (Croatian)marketing promocija poljoprivredni i prehrambeni proizvodi
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Notediplomski rad
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:151:969935
CommitterLjiljana Vučković Vizentaner